Welcome to the Sierra Bay Academy – Business Broker Playbook!

I'm delighted you've decided to join me on your journey to becoming a Business Broker.

The Business Broker Playbook is built around practical experience. The lessons are intentionally conversational, so think of them as sitting across the table from an experienced Business Broker who's sharing what actually works. Everything in this course is based on real transactions, real clients, real mistakes, and real successes.

You're welcome to jump between lessons if you wish, but don't skip any. Each one contains valuable information.

You'll notice the occasional imperfect edit, a sound hiccup, and yes, my German accent. None of those will impact your development as a Business Broker, so let's focus on what matters: the content.

The lessons include reflection questions and exercises. Each module concludes with a summary and additional exercises to help reinforce the material. I won't be checking whether you complete them, and there are no multiple-choice quizzes. Why? Because in this profession, there are no multiple-choice scenarios and no participation trophies. Your clients, your reputation, and your results will reflect the quality of your work.

So dive in. Have fun! Challenge what I teach, adapt it to your style, and become a better Business Broker than I am. That would be the greatest compliment I could receive.

This is an exciting, challenging, and rewarding career. It offers the opportunity to build a successful business while helping entrepreneurs through one of the most important transactions of their lives.

I wish you every success.

— Regina Fisher
Founder, Sierra Bay Academy